High-
altitude
marketing architecture.
Strategic advisor to culture-driven businesses.
I work with brands and leaders to transform fragmented marketing efforts by building cohesive plans that drive material growth.
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················Most marketing is a to-do list of tactics — busy, but never effective.
I provide the diagnostic and strategic oversight of a CMO - defining the role of marketing, building the world the brand lives in, and holding the business accountable to its strategic priorities.
What leaders say.
“What impressed me most about Holly was her ability to make the complex feel remarkably simple. At a time when everyone seemed to be producing endless AI frameworks and jargon-filled strategies, she quickly identified what actually mattered and translated it into clear, actionable opportunities. Her thinking is incisive, practical and focused on impact — exactly what leaders need when navigating change.”
“One of the sharpest strategic marketers I've worked with. Holly combines exceptional rigour with the confidence to challenge thinking in all the right ways. She was an invaluable thought partner during key moments of planning and growth at Airbnb.”
“Few marketers can operate seamlessly between culture, brand and global scale. Holly was instrumental in helping Spotify build a premium brand across 72 markets during a period of extraordinary growth.”
Coach.
Architect.
Partner.
I act as a critical thought partner — to troubleshoot, fine-tune and supercharge marketing efforts. I strip away noise so that brand storytelling becomes cohesive and every pound of marketing spend actually serves a long-term business goal.
See how we work togetherDeep experience within brands that build culture.
- SpotifyBRAND MARKETING LEADGlobal audio and culture at scale.
- AirbnbSENIOR MARKETING LEADERTravel and experiences.
- ClassPassSENIOR MARKETING LEADERFlexible studio fitness and wellness.
- AcastGLOBAL MARKETING LEADERGlobal podcast network.
- LTKCMOThe home of Creator commerce.
Begin the
conversation.